European Communication Summit 2013


Thursday, June 27th, 2013


09:30 - 10:00 - Doors Open & Welcome


10:00 - 10:15 - Welcome / Introduction


The 2013 European Communication Summit will be opened by Herbert Heitmann, President of the European Association of Communication Directors. In his welcome speech, he will invite all of the congress participants to explore the current state of the communications industry, and set the tone for another exciting conference featuring top-class speakers from the worlds of business, the media, politics, NGOs and academia. We are delighted to once again welcome Karin Helmstaedt as the moderator of this year's European Communication Summit. Karin began participating in the Summit through the European Communication Award, and will be returning to the Summit main stage for a third time as the full programme moderator. Karin will guide us through this year's most interesting discussions, keynotes, main sessions and new formats.


10:15 - 11:00 - Opening Keynote - Communicating Sustainability

  • Connie Hedegaard - European Commissioner for Climate Action


11:00 - 11:30 - Coffee Break & Room Change


11:30 – 12:30


Communication Strategy - Olympic Games London 2012

  • Jackie Brock-Doyle OBE - Director of Communications and Public Affairs, LOCOG (London 2012)


Communication Strategy - The best of all communication strategies: Owning the future

  • Tore Prang - Vice President Strategy & Strategic Programmes Communications, Airbus


Social Media & Online Communication - The Future of PR - It's Life or Death for us

  • Annabelle Atchison - Social Media Manager, Microsoft


Social Media & Online Communication - I am a crisis: a surprising campaign with surprising results

  • Margaret O'Donnell - Head of Digital, British Red Cross


Internal Communication - Bringing Delhaize Group's vision and values to life

  • Catherine Alexandre - Vice President Internaland Sustainability Communication, Delhaize Group


Internal Communication - Creating Chemistry - Communicating BASF's corporate strategy

  • Dr. Stefanie Wettberg - Vice President Corporate Communications, BASF SE


Crisis Communication - Navigating through change and crisis

  • Susan Sheehan - Senior Vice President of Communications, Nokia


Workshop - The new normal: Brand efficiency alignment & improvement

  • Marc Cloosterman - CEO, VIM Group Brand Implementation


Workshop - Getting results by aligning reputation insights

  • Milorad Ajder - Managing Director, Ipsos MORI Reputation Center


Peer-to-Peer Session - Storytelling - Finding your story and the best way to tell it

  • Anne Villemoes - Corporate Communications Director, Danish Crown


C-Suite Study - The Chief Communication Officer and the C-Suite - The EACD presents a joint research piece on the role and influence of CCOs

  • Piet Verhoeven - Senior lecturer and researcher, University of Amsterdam
  • Herbert Heitmann - President, European Association of Communication Directors
  • Ingmar De Gooijer - Director Communications, Eucomed


EACD Working Group Meetings


EACD Working Group Finance - Communication and Multilingualism in financial Services - Paradigm shift and consensuses to make

  • Miriam Roemers - Director of Communications and Public Relations, European Association of Public Banks
  • Prof. Hannelore Lee-Jahnke - Director of the multilingual Department, University of Geneva
  • Daniel Funk - Senior financial copywriter, CLS Communication AG
  • Hans Van den Boer - Area Business Development Manager, CLS Communication


12:30 - 13:45 - Lunch


13:45 – 14:45 - Interactive Main Session - What do you think about the sound of your Voice? How would other people describe your Voice & Persona? Are you optimising your Voice' and enhancing your Persona to ist maximum potential to obtain effective results for yourself and for your organisation?


Voice Enhancement - Ask your voice: Marie Therese Letorney - Your most Valuable and Organic Communication Tools: your Voice & Persona!

  • Marie Terese Letorney - Founder & Managing Director, Ask your Voice™


14:45 – 15:15 - Room Change


15:15 – 16:15 - Best Cases


Young Communicators Award - Learning from the next generation of communicators


Reputation Management - How to build a reputation strategy that works

  • Pierre Goad - Global Co-Head of Communications, HSBC Holdings


Reputation Management - Reputation Management in a digital world

  • Anthony Simon - Head of Digital Communications, UK Government


Media Relations & Campaigns - "Schneider Electric Best PR Agency Award" campaign for PR efficiency and effectiveness

  • Thierry Nicolet - Senior Vice President Press Relations, Schneider-Electric France


Media Relations & Campaigns - Creating a good PR campaign is not ... a trick

  • Andrea Polo - Communication Director,


Change communication

Change communication & Cross-cultural communication: two sides of the same coin

  • Marie-Gabrielle Cajoly - Corporate Head of Communications and CSR, Addax Petroleum


Change Communication - Communication changes

  • Christoph Rust - Manager European Product PR, Honda Motor Europe Ltd


Public Affairs/Political Communication - Communicating on a Humanitarian Catastrophe

  • Melissa Fleming - Head of Communications and Chief Spokesperson, UNHCR


Public Affairs/Political Communication - Goin local: communication and information as essential parts of good governance

  • Mireille Van Pollaert - Manager, Flemish Infoline
  • Harald Händel - Head of Press & Communications, City of Eberswalde


Workshop - At last: A clear dollar value for reputation

  • Tom Vesey - European Chief Executive, CARMA International


Workshop - Convergence, Big Data And Doing the Job Better

  • Philip Lynch - Director, Media Evaluation, Kantar Media


Workshop - Neglected websites - the silent reputation killer

  • Andy Wood - Strategy Director, Freestyle Interactive


Peer-to-Peer Session - Campaigning outside the box

  • Anthony Gooch Galvez - Director of Public Affairs & Communications, OECD


Skills Lab - Social Media KPIs - Defining Social Media KPIs

  • Philippe Borremans - Chief Social Media Officer, Van Marcke Group


16:15 – 16:45 - Room Change & Coffee Break


16:45 – 18:00 - Main Session I - Translating Ethical Value into Economic Value


As the business landscape is evolving, ethics obtains market value. Successful business strategy is not solely concerned with numbers and profit, but must know and emphasise the enterprise's value and authenticity; ethical principles are at the core of the corporate character. From compliance to internal communication, this fact cannot be neglected. Indeed, strengthening the link between business strategies and social practices has gained importance in modern management. And so has the practice of responding to an increasing recognition that societal challenges and corporate competitiveness are interlinked. This three-part session will explore how businesses can understand their purpose in society and shape their capabilities to deliver vast social impact and behavioural change creating shared value for the organisation and its stakeholders.

  • Marc Pfitzer - Managing Director, FSG Social Impact Advisors
  • Gunhild A. Stordalen - CEO & Founder, GreeNudge
  • Laurent Freixe - Executive Vice President, Nestlé Europe


European Communication Award - Reception & Party


Friday, June 28th 2013


09:00 - 09:30 - Doors Open & Welcome


09:30 - 09:45 -Welcome / Introduction

  • Karin Helmstaedt - Moderator


9:45 - 10:15 - Visualising Values:

  • Stew Langille - CEO & Co-Founder,


10:15 - 11:30 - Main Session II - Creating value through communication


With most business textbooks still granting the communications department no more than a sidekick role in the realm of marketing, it is not surprising that PR is often among the first targets of budget cuts. Communication is still dismissed by many as a soft discipline. Yet most organisations would agree that communication and dialogue with stakeholders is now more crucial than ever, given that we are living in a networked society. This three-part session will present insight into the power relations of the corporate structure and debate how an authentic communication enterprise can be positioned at the forefront of an organisation, with a focus on value creation through communication.

  • Jim Macnamara - Professor of Public Communication and Deputy Dean of theFaculty of Arts and Social Sciences, University of Technology Sydneyim Macnamara, Technology
  • Andre Manning - Vice President and Global Head of External Communications, Philips
  • Inge Wallage - Communications Director, Greenpeace International


11:30 – 12:00 - Room Change & Coffee Break


12:00 – 13:00 - Best Cases / Workshops / Research


Communication Strategy - The secret to great leadership is great communications

  • Judith Magyar - Communications Director, SAP


Communication Strategy - The role of strategic communications in supporting international expansion

  • Olga Podoinitsyna - Member of the Board & Global Head of Communications& Marketing, VTB Capital


Social Media & Online Communication - Delivering transparency: A digital journey

  • Xavier Roussel - Marketing and Communication Director, Dole Fresh FruitEurope


Social Media & Online Communication - How we inspire collaboration and knowledge sharing in a large global organisation

  • Ian McNairn - Innovation & Social Collaboration Program Director, IBM


Internal Communication - More than just words: internal communications as engagement tool

  • Stacey Minton - Public Relations Director, Celgene


Internal Communication - Transforming internal communications: From news pipeline to collaborative platform

  • Regine Coqueran-Gelin - Corporate Communication and CSR function, Alcatel-Lucent


Crisis Communication - Crisis communication instead of communication crisis

  • Marc Langendorf - Head of Strategic Planning Department of Corporate Communications, Siemens AG


Crisis Communication - Online crisis communication of Deutsche Bahn

  • Katharina Junge - Deputy Head of Social Media, Deutsche Bahn Group


Workshop - Putting values into action at Berendsen

  • Birgitte Jespersen Skade - Director, Group Marketing, Berendsen Textile Service (Berendsen plc)
  • Isabel Collins - Head of Employee Engagement, Radley Yeldar


Workshop - How to Build a Champion Brand

  • Bryan Dumont - President, APCO Insight
  • Catarina Tagmark - Vice President Corporate brand and design, Siemens


Peer-to-Peer Session - Employees as Brand Ambassadors

  • Hans Koeleman - Director Corporate Communications, KPN Royal DutchTelecom


European Communication Monitor

  • Ansgar Zerfaß -  Professor of Communication Management, University of Leipzig
  • Dejan Vercic - Professor, University of Ljubljana


13:00 – 14:00 - Lunch


14:00 – 15:00 - Best Cases / Workshops


Media Relations & Campaigns - Building a corporate digital strategy: the EU Council example

  • Aurelie Valtat - Digital communication strategy, Council of the European Union


Media Relations & Campaigns - Keep Walking Greece: The campaign that inspired an entire nation in its time of need

  • Mark Aris - Marketing Manager Johnnie Walker Western Europe, Diageo


Change Communication - Change happens

  • Frank Hilgenfeld - Head of Communications and Spokesman, Emmvee Photovoltaics GmbH


Change Communication - How the sport lifestyle company PUMA managed its transformation

  • Ulf Santjer - Director of Corporate Communications, PUMA


Public Affairs/Political Communication - Speaking on behalf of the voiceless

  • Thomas Schultz-Jagow - Senior Director of Campaigns and Communications, Amnesty International


Public Affairs/Political Communication - Communicating trade: how to keep your cool

  • Bernard Kuiten - World Trade Organization


Reputation Management - Winning confidence back in the financial sector

  • Klaus Fridorf - Director, Responsible Investments & Governance, Nordea


Reputation Management - The thrills and chills of building & protecting global reputation in healthcare

  • Michele Galen - Head of Global Communications, Novartis AG


Workshop - Trending Topics and the Communication Field

  • Betteke van Ruler - Professor emerita in Communication Science and Corporate Communication, University of Amsterdam.


Peer-to-Peer Session - Digital communications - a strategic asset in creating a valuable story

  • Lisa Boch-Andersen - Senior Director of Communications, Microsoft


Skills Lab - Intercultural Skills for Communicators

  • Skip Bowman - Director, Global Mindset


15:00 – 15:15 - Room Change


15:15 – 16:00 - Final Keynote - Quality Journalism in a Changing Media Landscape

  • Tracy Corrigan - Editor-in-chief, Wall Street Journal Europe


16:00 - 16:15 - Coffee Break


16:15 – 17:45 - EACD General Assembly


For more information, registration and other details, please go to: