HI-MEDIA ADVERTISING REPRESENTS THE NEW SITE ELLE.PT
Hi-Media Portugal is the new exclusive partner representing the sale of advertising space for the site Elle.pt, the web version of the publication that is one of the leaders in fashion in Portugal. Scheduled for release on September 7, the site www.elle.pt presents themes and fashion news, beauty, decor, lifestyle and celebrities, with a modern and interactive design, meant for an easy and intuitive use.
With an editorial alignment dedicated to the female audience, the site www.elle.pt offers new advertising formats with a great impact, as the Intro Page Ad and the Pre-roll video as well as Widgets and traditional banners.
Nuno Virgilio, Hi-Media’s Commercial Director, is confident that "with Elle.pt brands will enjoy the best vehicle to reach the female audience, associating the credibility of a premium publication and a worldwide household name. Elle has a strong audience, segmented aged 18-44, and now can put this target available to advertisers by Hi-media. ".
With the inclusion of Elle.pt, Hi-Media strengthens its portfolio representing more than 4 million unique users in Portugal. The online properties network Hi-Media included Microsoft Advertising sites (MSN.pt, Skype and Outlook), Myway.pt, Autosport.pt, ViaMichelin.pt, Telemóveis.com, Dailymotion.pt, among others.
The site launch will take place in conjunction with the magazine issue that celebrates the 25th anniversary of ELLE presence of in Portugal.
Source: Microsoft Advertising / Comscore Dezembro 2012