The presence of a company in Social Media (E-book) has the main purpose of positioning it with an audience that seeks relevant information about its business, which is a “must” for all businesses regardless of their size. Every day, approximately one million users join the world of Social Media and currently 3.81 billion people, that is, 49% of the world population is already present on social networks and the trend is to continue growing.
However, it is not enough to have just one page on a social media network, it is also important that some good practices are followed and implemented, so that the organization can achieve the desired impact.
Thus, before moving on to implementing a strategy it is necessary to define it. Hence, in the first phase it is essential that the active social network accounts are identified, the objectives of the company for online presence need to be defined, as well as the audience that it intends to address.
On the other hand, nowadays, there are several platforms that exist that can make the choice more difficult. In this sense, we demystified the four networks that we believe to be the ones with the greatest potential for return on investment and the respective good usage practices to assist in the decision-making process: Facebook, LinkedIn, Twitter and Instagram.
While it may initially make sense to be present in all of them, this may not be true. And there may be platforms that do not make sense of the company’s presence, everything will depend on the objectives established.
After defining which platforms are most suitable, it’s necessary to define how to establish online communication, both textually and visually. And, for that, it’s essential to develop a market analysis, before starting to create and publish content, since it allows to understand if the produced content and what is being planned is of interest to the target audience.
However, it is crucial that companies when defining this strategy always bear in mind that, although each social network is intended for a specific target audience, communication should not be the same or exposed in the same way for all.
Creating content to feed social media can sometimes seem like a complex task, but to facilitate this process it’s important to define and take into account some good practices that end up being transversal to practically all networks, namely: the issue of tone of communication to be used, formatting, terminology, or even how links, hashtags or even emojis should be placed. In addition to the textual style, the visual part must always maintain the colour style and the same logos, regardless of the social network.
Being present in social media is more than having an account created, it requires care and attention in the way the brand/ company communicated, since it heavily impacts the public. For example, if the experience on social media is positive, 71% of customers are more likely to recommend the company to others.
Given this context and with these insights in mind, we have identified a set of tools that can be used to structured what you really want to communicate on your digital platforms.
The Social Media Guide, which is part of the BloomCast Content Series, is a document developed by BloomCast Consulting with the aim of providing useful and easily actionable information to define the communication line that should be used in the company’s social Media. In it you can find the best practices for managing the various social media accounts, as well as some relevant statistics and facts in relation to the format of each one.