Podcasts (E-book) are audio content, made available through a file, which allows the listener to hear when, where and on the device they prefer. When was the last time you heard a Podcast? The likelihood that anyone in your close contacts has recently listened to a podcast is high. According to a 2019 study by Business Insider, more than three-quarters of Internet users in the United States heard content in digital audio format such as music (streaming) and podcasts, at least once a month last year. Additionally, 51% of the population has heard a podcast at least once and 26.9% are regular listeners of at least seven podcasts.
In the current context, with requires social distance for the benefit of all, and based on thisese data, there has never been a better time to start developing a podcast. The explosion of this format has attracted the attention of the public, which is increasingly receptive to listening to content this way. Companies like Apple, Google and Spotify are investing a lot in new tools for podcasters which addings value forto companies, which already looked at podcasts as something attractive and differentiating to incorporate in their strategies. If, on one hand, the podcast allows you to reach a new audience and create an individual experience, thus providing greater proximity to all listeners, on the other hand, its portability allows it to be heard in any location, something that values the time of its listeners.
Still, developing a podcast is a complex process that involves more than putting ideas on paper and speaking into the microphone. Therefore, in order to create this content, it is important to consider certain details, such as: its purpose and format, the tone of communication and even the distribution platforms to be used.
In reality, this process is easier than most consider, since with the right indications, betting on the creation of podcasts can reveal a great return since it is still a little explored tool, when compared to other content channels, with only 900,000 active podcasts ( versus 500 million active blogs).
In this sense, we have outlined a guide with the best practices to adopt to develop podcasts of excellence. These indicators must be followed, transversally, when it is 21intended to proceed with the creation of the concept of the podcast itself.
The Podcast Guidebook, which is part of the BloomCast Content Series, is developed by BloomCast Consulting with the aim of providing useful and easily actionable information to define the communication line that should be used in the creation of podcasts. In it you can find the best practices for creating a podcast as well as some statistics and facts relevant to the format.
The presence of a company in Social Media (E-book) has the main purpose of positioning it with an audience that seeks relevant information about its business, which is a “must” for all businesses regardless of their size. Every day, approximately one million users join the world of Social Media and currently 3.81 billion people, that is, 49% of the world population is already present on social networks and the trend is to continue growing.
However, it is not enough to have just one page on a social media network, it is also important that some good practices are followed and implemented, so that the organization can achieve the desired impact.
Thus, before moving on to implementing a strategy it is necessary to define it. Hence, in the first phase it is essential that the active social network accounts are identified, the objectives of the company for online presence need to be defined, as well as the audience that it intends to address.
On the other hand, nowadays, there are several platforms that exist that can make the choice more difficult. In this sense, we demystified the four networks that we believe to be the ones with the greatest potential for return on investment and the respective good usage practices to assist in the decision-making process: Facebook, LinkedIn, Twitter and Instagram.
While it may initially make sense to be present in all of them, this may not be true. And there may be platforms that do not make sense of the company’s presence, everything will depend on the objectives established.
After defining which platforms are most suitable, it’s necessary to define how to establish online communication, both textually and visually. And, for that, it’s essential to develop a market analysis, before starting to create and publish content, since it allows to understand if the produced content and what is being planned is of interest to the target audience.
However, it is crucial that companies when defining this strategy always bear in mind that, although each social network is intended for a specific target audience, communication should not be the same or exposed in the same way for all.
Creating content to feed social media can sometimes seem like a complex task, but to facilitate this process it’s important to define and take into account some good practices that end up being transversal to practically all networks, namely: the issue of tone of communication to be used, formatting, terminology, or even how links, hashtags or even emojis should be placed. In addition to the textual style, the visual part must always maintain the colour style and the same logos, regardless of the social network.
Being present in social media is more than having an account created, it requires care and attention in the way the brand/ company communicated, since it heavily impacts the public. For example, if the experience on social media is positive, 71% of customers are more likely to recommend the company to others.
Given this context and with these insights in mind, we have identified a set of tools that can be used to structured what you really want to communicate on your digital platforms.
The Social Media Guide, which is part of the BloomCast Content Series, is a document developed by BloomCast Consulting with the aim of providing useful and easily actionable information to define the communication line that should be used in the company’s social Media. In it you can find the best practices for managing the various social media accounts, as well as some relevant statistics and facts in relation to the format of each one.