Podcasts (E-book) are audio content, made available through a file, which allows the listener to hear when, where and on the device they prefer. When was the last time you heard a Podcast? The likelihood that anyone in your close contacts has recently listened to a podcast is high. According to a 2019 study by Business Insider, more than three-quarters of Internet users in the United States heard content in digital audio format such as music (streaming) and podcasts, at least once a month last year. Additionally, 51% of the population has heard a podcast at least once and 26.9% are regular listeners of at least seven podcasts.
In the current context, with requires social distance for the benefit of all, and based on thisese data, there has never been a better time to start developing a podcast. The explosion of this format has attracted the attention of the public, which is increasingly receptive to listening to content this way. Companies like Apple, Google and Spotify are investing a lot in new tools for podcasters which addings value forto companies, which already looked at podcasts as something attractive and differentiating to incorporate in their strategies. If, on one hand, the podcast allows you to reach a new audience and create an individual experience, thus providing greater proximity to all listeners, on the other hand, its portability allows it to be heard in any location, something that values the time of its listeners.
Still, developing a podcast is a complex process that involves more than putting ideas on paper and speaking into the microphone. Therefore, in order to create this content, it is important to consider certain details, such as: its purpose and format, the tone of communication and even the distribution platforms to be used.
In reality, this process is easier than most consider, since with the right indications, betting on the creation of podcasts can reveal a great return since it is still a little explored tool, when compared to other content channels, with only 900,000 active podcasts ( versus 500 million active blogs).
In this sense, we have outlined a guide with the best practices to adopt to develop podcasts of excellence. These indicators must be followed, transversally, when it is 21intended to proceed with the creation of the concept of the podcast itself.
The Podcast Guidebook, which is part of the BloomCast Content Series, is developed by BloomCast Consulting with the aim of providing useful and easily actionable information to define the communication line that should be used in the creation of podcasts. In it you can find the best practices for creating a podcast as well as some statistics and facts relevant to the format.
“Throughout these centuries of existence, the Ordem da Trindade has faced wars and pandemics, invasions and crisis, lived through different political regimes and performed different missions, always relevant to the city of Porto and its citizens” says Francisco Miranda Duarte, general director of this private, non-profit social solidarity institution.
It’s one of the oldest and most emblematic institutions in Oporto, which this year, 2020, when it celebrated its 265th anniversary, decided to proceed with a deep project to rehabilitate its infrastructure, increase capacity and improve the quality of the services that provides.
As Fate would have it, the works started at the beginning of a world pandemic: “They started on February 3rd and were expected to be completed by the end of May next year”, revealed an official source of the Ordem da Trindade to Negócios.
At stake is the rehabilitation of the entire rectangular block the institution occupies, located between the building of the Oporto Townhall and the Trindade metropolitan station.
“The objective of the project is to rehabilitate the built complex of the Ordem da Trindade, with a particular focus on the profound remodeling of the hospital, providing it with better structural conditions and cutting-edge technical means, which allow it to increase the quality of the services provided and the capacity of response to citizens”, detailed the same responsible.
Its unit of continuous care “which is a reference unit of the National Network of Integrated Continuous Care (RNCCI) and the only one inserted in the municipality of Oporto”, will see its capacity increased by an additional 30 beds “making available to Oporto residents an innovative Convalescence Care Unite” to be allocated on floors 5, 6 and 7 of the North Wing, facing the Trindade Metro Station.
Sacred art with 265 years of history and digital solutions in the future museum
The Trindade Church, which is part of the institution’s block, will also undergo works of improvement and structural consolidation “and will integrate, together with a museum path to be defined and built, the future Museum of the Trindade Church”, revealed the same source to Negócios.
“It will be a relevant cultural space for the city and for citizens in general, using digital technological solutions, but it will also include the extraordinary collection of sacred art with 265 years of history”, he stressed.
As a matter of fact, he summarized “all the facade covers and cloths will still be recovered, but also an impactful intervention in the rehabilitation of outdoor spaces, with an increased concern in terms of mobility and accessibility for citizens”.
The global value of the investment will be “greater than 10 million Euros”.
More information here.
In Jornal de Negócios.
Avila Spaces, a business center located in Lisbon and profusely distinguished in innovation in the flexible workspaces market, created the WORK SAFE initiative, a set of measures to guarantee the protection of customers in their return to their shared workspaces. In this context, it adopted seven security measures that are already being applied by international hotel and aviation companies and that can serve as an example or other national companies. These measures are:
- Check-in Safety: upon arriving at Avila Spaces, a temperature test (optional) will be carried out and customers will be asked to disinfect their hands with alcohol. If necessary, a protective mask will also be provided. Each client will need to bring a paper placemat to use on their worktables, to avoid contact with surfaced. In the end, this placemat will be put in recycling.
- Distance and protection of desks: the tables in the business lounge area and individual desks in the coworking area have an acrylic partition that separates the workplaces, to maintain the recommended distance.
- Hygiene protocol: a protective mask should be used in the space and in the common areas there are several alcohol dispensers to clean your hands when entering and leaving Avila Spaces. The cleaning of all surfaces will be enhanced and there will be dedicated employees for this procedure.
- Air renovation: meetings in the Avila Spaces terrace will be privileged; the cleaning and maintenance of the AC will be done more regularly. Priority will also be given to opening windows to circulate the air in the business lounge area.
- Meeting rooms: meeting rooms will have a reduced capacity to guarantee the distance between users, being immediately cleaned and disinfected as soon as a meeting ends.
- Commons spaces: the Avila Spaces reception will be protected by an acrylic wall and the circulation in the business lounge is regulated with arrows, to guarantee the distance.
- Cup: the cutlery is placed in disposable paper bags and the garbage will be closed and placed in the proper containers with greater regularity by the Avila Spaces team.
Carlos Gonçalves, chief executive officer (CEO) of Avila Spaces, highlights the importance of this initiative noting: «At a time when a phased and controlled return to face-to-face work is beginning, companies need to start taking the necessary precautions and preparing the spaces for the new normal. At Avila Spaces, in addition to the implementation of indispensable security measures, we created the new position of Safety and Wellbeing Advisor, something we think is crucial for the task of returning to the office to be thought of in the most embracing and comprehensive way».
More Information here.